Tips & Tricks

Blogging best practices: 6 do’s and don’ts

(As a follow-up to my Social media as a marketing tool post, I’d like to welcome Alison Larabie Chase and thank her for the following guest post.) Blogs take time and effort to write and produce, so optimize your time and your word count to make the greatest impact on your audience. With a little Read more about Blogging best practices: 6 do’s and don’ts[…]

Social media as a marketing tool

Recently I had the pleasure of presenting to the Ottawa chapter of the Real Estate Staging Association (RESA) with Alison Larabie Chase. (Thanks to Marilyn Brophy with Heart and Home Staging for the invitation!) We discussed social media, both as a marketing tool in general (my part) and blogging in particular (watch for Alison’s upcoming Read more about Social media as a marketing tool[…]

Communicating in a crisis

The flurry of messaging we’ve seen since the shutdown has been fascinating from a communications point of view. I’m finding a distinction between regular crisis communications, in which the issue affects your company and you become the story, and communicating in crisis, where an issue is affecting everyone, your company included. Some companies get it Read more about Communicating in a crisis[…]

Why punctuation matters

Your audience cares about punctuation, even if they don’t know it. Imagine you’re driving down a road, trying to get to your destination as quickly as possible. Suddenly there’s a speed bump, followed by some litter in the middle of the street. Then you see a sign that sends you in a completely different direction. Read more about Why punctuation matters[…]