Blogging best practices: 6 do’s and don’ts

(As a follow-up to my Social media as a marketing tool post, I’d like to welcome Alison Larabie Chase and thank her for the following guest post.) Blogs take time and effort to write and produce, so optimize your time and your word count to make the greatest impact on your audience. With a little Read more about Blogging best practices: 6 do’s and don’ts[…]

Communicating in a crisis

The flurry of messaging we’ve seen since the shutdown has been fascinating from a communications point of view. I’m finding a distinction between regular crisis communications, in which the issue affects your company and you become the story, and communicating in crisis, where an issue is affecting everyone, your company included. Some companies get it Read more about Communicating in a crisis[…]